BAB Formula: A Straightforward Way of Copy Presentation
Where other tools that offer bridge writing examples tend to mix the content up, making it harder to see where the bridge is, the HIX Writer BAB tool keeps it simple – your content is presented in three sections:
Before
This section is all about the “pain points” your customers are facing before knowing your products or services. What problem is the client dealing with that they want to remedy by using your product? You’ll usually find that this is a short section – usually a line or two – that offers some detail about where the customer is now.
After
Next up – where the customer hopes to be. In other words, this section covers the after situation that occurs once they’ve bought your product. Again, it’s pretty short, but it needs to be to effectively communicate the good situation you want your customers to enjoy once they have your product.
Bridge
You have your “before” and “after” situations.
The last section you receive through the HIX Writer tool is the bridge. A bridge in writing is a link from one part of your copy to the next. In this case, you generate a bridge that shows how your product or service takes the reader from the “before” situation to the “after” one
Customizable Before-After-Bridge Copy Generator by HIX Writer
With the HIX Writer's BAB content generation tool, the more details you offer, the better the output is for your target audience. You get 1,000 characters to write your product description – more than enough to tell the tool what your product does and, ideally, what sorts of problems it solves for the user.
Then, there are the other customization options:
- Target Audience – If you’re looking to target a specific niche (such as college students or pet owners), you can choose the appropriate target audience to have the tool tailor its output to your needs.
- Tone of Voice – From professional to childish, confident to conversational, there are nine voice tones available, each of which completely changes the structure of the BAB tool’s output. Pick the one that best matches the language that your target audience speaks.
- Language – Select from 32 languages ranging from major European dialects (English, French, Spanish, etc.) to lesser-known languages like Hausa and Marathi. Unlock your BAB content’s potential for a wider international audience.
Craft Sales-Ready Emails with BAB Formula Generator
Though the before-after-bridge formula works well for most types of content copywriting, it comes into its own when generating emails.
Why?
You need to grab a customer’s attention in just a few seconds when they open your email, and the BAB formula ensures you maximize those seconds. By presenting the problem right off the bat, this tool’s output delivers something to which your email recipients can relate. Then, just as they’re seeing the problem you’ve presented in their own lives – BAM! The content shows them what life would be like if that problem went away.
Finally, the customer is ready to find out how to achieve that “after” situation, which is where your bridge comes in – presenting your product, service, or solution as the solution.
The HIX Writer's BAB formula generator tool is able to deliver email-ready content with an eye-catching bridge and helps you to make more sales.
